Brand and Marketing Manager -Johannesburg:

• Develop and implement a cutting-edge brand and marketing strategy that supports the overall company objectives.
• Create synergies in all social media platforms where the company can derive economic value.
• Collaborate with internal stakeholders in the development and of brand campaigns to enhance the company’s visibility.
• Collaborate with the company overseas counterparts to leverage off the available opportunities and resources.
• Oversee the production of promotional materials and the analysis of the effectiveness of campaigns.
• Collaborate with sales and customer retention teams to align marketing strategies with customer needs.
• Analyse campaign performance and consumer insights to optimize future marketing efforts.
• Develop and execute brand marketing strategies to enhance brand recognition and customer loyalty.
• Conduct market research to gain insights of consumer behaviour, trends, and competitive landscapes.
• Analyse current programmes like Enterprise Development and Socio-Economic Development within the BBBEE auspices where branding mileage can be drawn as a customer value proposition.
• Identify company’s four Ps and determine how they can be adopted to enhance business growth.
• Manage the brand marketing budget to maximize return on investment.
• Keep abreast with marketing trends and technologies to keep the brand at the forefront of industry developments.

Desired Experience & Qualification

Experience

• Strategic thinker who thrives on creativity.
• Self-starter who exudes confidence in setting up a portfolio from scratch and operationalise it.
• Strong inclination on stakeholder engagement.
• At least 10 years in a marketing and branding environment of which 5 must have been served in a senior marketing/branding management role.
• Ability to navigate the digital world through the utilisation of digital marketing tools and platforms, such as social media, content management systems, and analytics software.
• Strategic thinker who thrives on creativity.
• Self-starter who exudes confidence in setting up a portfolio from scratch and operationalise it.
• Strong inclination on stakeholder engagement.
• At least 10 years in a marketing and branding environment of which 5 must have been served in a senior marketing/branding management role.
• Ability to navigate the digital world through the utilisation of digital marketing tools and platforms, such as social media, content management systems, and analytics software.
• Understanding of financial principles
• Understanding of brand strategy, market research, and consumer psychology.
• Strategic Thinking
• Decision-Making
• Team Leadership and Development
• Sales Strategy and Execution
• Customer Relationship Management

Qualification

• Grade 12 Certificate - Maths and English HG
• Post graduate degree in Marketing, Business Administration, or a related field at NQF level 8 (honours).
• Business related programme advantageous